Authors > Jeffery Vacante

Jeffery Vacante

Signs of Privilege

By Jeffery Vacante on June 23, 2015

As the venerable Canadian department store The Bay continues the process of rebranding into Hudson’s Bay, which is part of a plan to go upscale and thus to fit a bit more comfortably into the culture of a corporate family that now includes Lord & Taylor and Saks, one wonders how this change will affect the facade of the company’s downtown Montreal store on Ste. Catherine Street. Removing the old yellow “The Bay” lettering and replacing them with the longer “Hudson’s Bay,” or more likely, “La Baie d’Hudson,” won’t be a simple matter since the old signs fit perfectly inside the arched recesses that dominate the facade of that grand old red sandstone building.

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